Advertising sign



A. H. BRACKENSEY ADVERTISING smn Jan. 20, 1931.

Filed Jan. 2'1, 1928 2 Sheets-Sheet 1 x A l; '1 a in...

Jan. 20, 1931. A. H. BRAKENSEY 1.7 9.6 7

ADVERTISING SIGN Filed Jan. 27, 1928 2 Sheets-Sheet 2 various tints, while the interior surfaces of the open lateral extensionsmay be coated with reflecting enamels of any required tints.

In the'case of a sign letter or the like of solid form, the open lateral extension or extensions may be formed on-or attached to the flanks'or sides of the letter or the like, and 3 ,are conveniently made in metal which may be arrangedat an angle so as to catchand refleet li ht transmitted from thelamps 'or' other lightsourcesby which the sign letter or the like is illuminated in thejordinary manner.

.lVhen the lateral trough-like extensions are gilded, the reflecting surfaces thereof are preferably broken, as for example by sprinkling the same with rape seed or the like which, is coated with paint and afterwards gilded I 7 so as to form a kind of matts'urface from effectiveness :whichthe light is evenlv and efiicientlyreflected, thus considerabl enhancing the surfaces. r I a w The-invention is. further described with reference ,to the accompanying drawings 'wherein similar references indicate like parts V a -F1gure 11s a frontvlew, and Figure 2 a of open trough letter present invention.

cross-sectionon the line 11-11 (Figured), and Figure 3 a perspective view, illustrat:

ing one construction of an open trough or of a silhouette letter B inaccordance Wltll I the present invention.

- Figure e is a'frontview, Figure 5 a crosssectlonxonthe line VV (Figure 4), and

Figure'fij a perspective view, illustrating an-.' other construction n accordance w th the PIGS QDt-I IIVQDHOII embodied inga silhouette letter, or an opentrough letter SQ cross section on the-line VIII V I II "(Fig ure 7), illustrating a modified-construction in accordance with the I ,Figure 9 is a front View, and Figure 10 a cross-section on the line X X .(Figure 9),

illustrating one application of the, invention to an ordinary solid or block letter.

Figures 11, 11a and 12 are detail views-il-l lustrating modified constructions presently referred to.

Referring first to the open trou h letter B. illustrated at Figures 1, 2 an 3, such letter comprises the main trough 1 provided as usual with a platform or support 2 for carrying the holders 3 of the electric lamps 4by which the sign is illuminated, the crowns ofv such lamps being preferably coated with translucent white enamel, or furnished with opal caps so as to diffuse the light in known manner.' I In the construction illustrated themain shading or contrasting borders at the centres.

of the .i1 uminated gilded" 6 and 7 of the letter as well as at the periphery or outline of the letter.

As shown at 8 (Figure 2) the bordered sides of the main trough body 1 are stepped V at a convenient distance above the platform or support 2 so as to form the open lateral extensions 5, which latter are subdivided "line of the letterformed by the main trough body. .5

As shown the bafiies or artitions 9 com- I. a a.

prise relatively shallow flanged strips that are connected to thesides of the trough and supportedby wires 10 so as to leave gaps 11 between the lower edgespof such strips and the steppedportions 8 of the trough through whichgaps the light pas'sesfrom the lamps "The front edges 5a of theopen lateral extensions are made to extend slightly above the frontjedges 1a of the main trough 1 so as to prevent scatterin ofv light and to increase the definition of the sign;

.Thecontrasting borders are formed at the centresG and 7 of the letter by reducing the usual centre openings indicated at'12 which are bounded by the vertical walls-13, theupper edges 13a of which project slightly above the upper edges 6a and 7a ofthe centres; the centres of other letters 1 being similarly adapted as required to obtain the contrasting effects. v a I, V

In the construction illustrated the boundary edges of the display face of the main e trough 1 -are formed or provided with enter Figure 7 is a,fro nt-view, and Figure 8 a lateral extensions, 5 which in the example shown are white and red respectively.

lofthe maintrough 1, and thus illuminates the open lateral extensions 5.

:Inthe constructionillustrated at Figures 4, 5 and 6, a silhouetteletter or device 16 r is supported inthe open face of the main trough body'l so that the letter or device 16 is outlined in known manner by a clear marginal space 17 between the edges 1a of the main trough and the adjacentedges of the letter or" device 16. I

As sho'wn,the main trough body 1 is shaped and dimensioned to form the open lateral extensions 5 which are subdivided 'froin the main body 1 of'the trough by the bafiies or partitions 9,which latter are shaped and arranged so as to complete or maintain the ordinary outline of the letter or device adjacentthe open lateral eXtensions 5 so that the latter formshading or. contrasting be;

ders on the display face of the sign.

To enhance the shading or relief effect of the lateral extensions 5 the ends 50; thereof T to Thefront edges latofrgtne mainntrongh-iiltand of the baffles o r partit'ions Q are formed with internalflflanges 18,, and the 1. adjacent edges of thevdevlcelti' are formed with;

pending flanges "166, above which-the front;

or display faceofthe device '16 is" arched, or

- domed so as to projectbeyond the front edges f of the maln'trough." I

The letter or devi'cejldis detachably snp "ported inlthe open face .of they main trough V 1 byvinea-nsiof the pjin 'gv secureclto'the back of the'device 16 so as toifrictionally"engage with a counterpart .socl'ret m mounted fu'pon the base Q-of'thetrough-I (seeFi'g. 5) standar'ds y (see Fig sane 6):; being also V ranged in the-trough -l so. as to; engage, the flanges 16a'offthe device 161 andthus fac'ilitate correct I centering of the, latter in the I open face of the main troughlqwy When the sign I is lltim nated' the, light a from the lamps- 4 is transmitted "as flusnal through the'qnmgiaal "space -l 7 iandf also- .1 through the gaps 7-11 in thep a'rtitions 9,othus illuminating the open lateral entensions'5 and also silhouetting the device 16 against the j outline of the main trough.

The baffles-or partitions 9 may beQ 'con-j structed in various waysf Thus, the sam may. comprisegl-azing bars as 90LWhich serve" to support plain or colored glass, 19, Zasj shown at Figure 11a or thebatflesorparti A tio-ns may consistyof perforated metal or .1 other strips as indicated at 21, Figure 11,

l 7 which strips extend ito theadj acent bottom surface of'the trough. {The light from the main body 7 of the trough" is"transmitted throughthe perforated partitions 9 to' the open lateral extensions v5, 'J'while' to, obtain 7 color eflects the perforated partitions 21 may be covered with thin strips 19a of tintedcelas indicated at Figure12, v v Asillustratedflat Figures? and ;.8,'t he open luloidor other suitable transparent material,

lateral extensions 5 maybe formed by shaped angular strips of metal which aresecuredto the sides or flanks of themain'troughl. In, the constructions shown the-open lateral .eX- tensions 5 are formed by angular metal strips 22 formed with'flanges 23 which are'riveted or otherwise secured to the flanks or 'sideso'f,

the main trough 1 so'thatthe angularfacesforming the lateral ,ezztensions'o'spring from-1 bylightfrom the lamps 4: V 7 ii 7 a lf desired, the, pen lateral extensions b,

as a shading when the latter is varlous dlrections.

previously described. '7

tame, a a; lip. 24155; that such; an u1arfaces catch and reflect light transmitted from the electric or other lampst arranged, as usual:

inijthe mainitroughbody land thus r mit 7 Ilinninated-shading or contrasting,borders Asin1ilar constructions-maybe appliedto f letters jof solidfform, as illustrated: for x ample'at Figures 9 and 105'wherein25 in'd icates the main bodyof thelletter upon the} V vdisplay face26 ofwhich electric". or other]? lampszl are arranged as usual the open; late ral extensions 5b-eingjforn1ed by flanged angular stripsQ22,-;the flanges 2310f which ar e; attached to the flanks of the ;.letter 25 sothat; g

, '80? 1 are mum-mama '1":-

the, angula rfaces othereofrspring' from the display face'of the letter, and

mayllbea' ag d ea s ple s y 8 1 round, the letter, as' is illustrated for; example by'dottf d lines-inFigures fland' 9,'whi chjeoni v 'fstructi'on,iis -partionlarly'effectivefor single 7 letters or devices suchas monograrns'and. the V I like theilluminate'd lateral, extensions 5 be- 18s 7 is form a con.strasting field or baok gro-undto 4 1 ing perfera bly colonredz or; tinted sor as (to as. i

the display face of the'sign and also" serve The construction described; with reference v we f m;

1 75 i v "to Figuresl to '6 and Figures 11, ll'tZ'ttIId l-Q may be similarlyI 'rnodified, by forming.; 'the 1 troughs'so that the openrlateral estensiolis 5- a completely surround the norrnal; routline of:

the letter formed by the baflies or-partitions 1 9 mounted-and arranged "sofas to subclivide I theftrough andjenclose -the. electrio lamps 4' which also illuminate theextensions: alasj r 1 ing borders or shading, the" normal contour o d' t sh b g 1 fi 1 against a d. .2

openlateralextensionsby partitions con-f 7' g/ 1051-: .;1. ;An advertising lette'r o'rv like sign of; if 1]. 'troughform whereinthetro'ugh 'body'is fl- I :1 shaped and dimensioned to comprise open 7 lateral extensionsadaptedtofform contrast-v no sistin'gof shaped jbars supported in said trough. so as to leave gapsfbetween the'adja-i Y I cent bottom surfaces of the trough and the a d ba sit o gh w c ap t is mittedg'from,lampsarranged inlsaidtroiigh i I toilluminate said open, lateral extensions, in which latter crosspieces are arranged at" the angles of'theoutlinesfof.the letter. I v

2.;An advertising letter or like sigrlof, c I trough form", wherein the troughrbodygisi shaped and dimensioned to: comprise open lateral extens ons adapted to form constrasfl ing borders or fshading, the normal contour of -said-trough being. defined-against said io'pen lateraljextensions bypartitionsconsist;

'in'g' ofshaped bars supported in said ftrough so: aslto leave gaps between the adjacent bot- "the front edges lafof the main trough and; torn surfaces of,- thetrough andthe-said bars;

luminate said open lateral extensions, in v rhich'latter'cross-pieces are arranged at the angles of theoutlines of the letters,

' 3. An' advertising letter or like sign of trough forrn', wherein the trough bodyc is shaped and dimensioned to comprise open ateral extensions adapted to form contrast ing borders or shading, the normal-contour open faceof said troughso as to'screen light r ofsaid trough being defined against said open lateral extensions by partitions consist ing of shaped perforated strips supported in" aid trough so that light from, lamps arranged in the trough is transmitted through said partitions to illuminate saidopen latshaped and dimensioned to compriseopen lateral extensions adapted to form contrast- 5 body are stepped and shaped and dimensioned to comprise open lateral extensions adapted 40 to form contrasting borders or shading about trough form wherein thetrough body comprisesopen lateral extensions adaptedto form" ng borders or shading, the normal contour of said trough being defined against said open lateral extensions by partitions consisting of shaped perforated members Wlth strips of tinted, translucent material so as to form translucent colored partitions through which light is transmitted from lampsin saidctroughto illuminate said lateral extensions, in Which extensions cross pieces arearranged at the angles of the outlines of said letter. V

5. An advertising letter or 'like: sign r" trough form wherein the sides of the trough said trough shaped translucent partitions being mounted in the stepped portionsrof said trough so as to complete the outline ofthe" latter against said open lateral extensions; the edges of said trough and of said partitions being flanged, While the front edges of said openlateral extensions extend slightly above the flanged front edges of said trough and its translucent partitions.

6. An advertising letter or like sign of at the angles ofthe outlines of pending flanges.

lateral extensionsare "illuminated by light transmitted through said translucent 13311 titions. I

7.1 An: advertising letter or like sign of vtrough form Wherei'nthe trough body comprises open 'lateral extensions vadapted to form contrasting borders or shading, the normal contour of said trough being defined against said lateral extensions .by shaped translucent partitions: supported in said trough; a counterpart device arranged in the sources arranged therein, While leaving an outlining marginal space between the edges of said device and said trough, said silhouette devicehaving a domed frontand depending "flanges thatextend below horizontal flanges on the front edges of said trough and its translucent partitions; r

8. An advertising letter or like sign of trough form wherein the trough body comprises open lateral extensions adapted to form contrasting borders or shading the normal contour of said. trough being. defined against said laterale -ztensions by shaped translucent partitions supportedin said'trough; a device detachably mounted inthe open face of device and trough respectively, said silhousaid troughi so as to leave airoutlining marginal space between the ad acent edges of said V 9o ettejdevicehaving a domed front and decontrasting borders or shading, thenormalcontour of said trough being defined against said open lateral extensions by shapedtrans lucent partitions supported in said trough,

in the open face of which a silhouette device is arranged so as to leave a clear marginal I space-between theadjacent edges of the sil-r houette device and of said trough and its 1 I translucent partitions, so that light sources arranged Within the trough are screened by;

said device which is outlined and silhouetted against the trough by light transmitted through said marginal spaces, while said open 

